Your Authentic Personal Brand is Your Unique Road Map
Authentic Personal Branding is a process that requires you to understand and focus your natural strengths, talents, passions, ideals, values and experience so that your daily actions, connections and accomplishments move you ever closer to achieving your ultimate personal vision.
Our unique brand maps give us the directive guidance we that enables us to navigate through the kinds of lives we want and keep our achievements on track with our desired “end games.” How do our brand maps do that? Primarily by matching what we know about ourselves with “like” people, places and products.
For example, most of us come in contact with over 30 brands before we start work in the morning. When you add up the brands of your bedding, alarm clock, bedroom television, radio, the morning shows you watch or listen to (and all of THEIR advertisers’ brands) along with your toothpaste, toothbrush, razor, shaving cream, soap, towels, tea, coffee, milk, cereal, bread, toaster, kettle, stove and fridge brands…you have quite a collection!
Why do YOU choose the brands that are part of your world?
Identifying your brand values is an important part of the Authentic Personal Branding experience. Here’s an interesting Personal Brand Values Exercise that you can use. Analyze just a few of the everyday brands you choose, such as your car, your coffee, or even your condiments to uncover some of your personal brand values.
Personal Brand Values Exercise
1. Identify three brands that you like. Write them down
2. Why do you like them? Write down your specific reasons for liking each one.
3. Now look for common themes across all three brands. You may have chosen all three because they represent “quality” or “reliability.” The traits that come up repeatedly are likely a match to your own personal brand values.
Take some time to discuss the brand values you uncovered with your colleagues, friends, even your spouse. Also, check out the brand of the company you work for, the brands of the stores you like to shop at and the brands of the causes you support. There will be far more common values between you and the people and product brands you really love, and less between you and the brands that you don’t like as much
4. Now that you know some of your personal brand values, use them as the basis of messages that you could use to advance your career or to grow your business. Write down your brand messages.
5. Review your brand messages. Are they powerful and convincing?
Show them to your boss or best clients and ask them for honest feedback.
Or contact us to get a professional opinion. We’ll gladly provide some feedback.
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