Authentic Personal Branding is Your Shortcut to Success!

by RDJ

Productivity experts estimate there is 10 times the volume of information available to us today as there was prior to 1999.  And that figure is growing exponentially every year.

The US Department of Labor estimates that today’s students will have ten to fourteen jobs by the time they are 38. According to former US Secretary of Education, Richard Riley, the top ten jobs that will be in demand in 2019 didn’t exist in 2004.

With so many options available, and more being created every day, how can we begin to figure out how to direct our professional energies, let alone fulfill our life’s purpose?

Authentic Personal Branding offers you a shortcut to success!

Authentic Personal Branding is a process that exposes your natural “hard wiring”  and leverages it so you can “be the change you wish to see in the world” with the greatest ease, passion and joy.

dots1That’s right! Achieving personal fulfillment and professional success  does not necessarily require years of deprivation or grueling toil.  The following example shows how one individual  “naturally” connected the dots between his talents,  strengths, passions, values, and ideals. Then he added relevant education and experience which took him on a direct route to success and fulfillment.


And if you’re thinking that stories like this are rare - you’re right!

That’s why there is  another option.

Authentic Personal Branding “shortcuts” the lifelong process described below.

By exposing your “hard wiring”, the Authentic Personal Branding process enables you to connect your dots and draw the brand map that takes you to your fulfilling and successful future.

Benji* always has had a passion for clear vision.

He grew up in an Indian-American family that owned a chain of optical stores. It was a family that discussed new developments in corrective eye wear at the dinner table on a regular basis.

ocular1Having been born nearsighted, Benji knew from personal experience just how different the world looked when he had his glasses on, versus off.  He dreaded his summer swimming lessons and high school wrestling classes as he had to take off his glasses and “go blind.”

Benji’s grandmother came to live with Benji’s family when she was diagnosed with glaucoma.  After witnessing her long and losing battle to keep her vision,  Benji decided to become an eye doctor.

His natural strengths in mathematics and sciences ensured that Benji did well in his schooling. While completing his graduate studies, his passion for innovation led him to participate in several advanced studies that tested innovative applications of laser surgery for cataract removal and retinal repair.

Benji met a woman in graduate school who  specialized in geriatric ocular diseases. The two married shortly after graduation and went on to work  in their respective fields. After forging connections with several other highly qualified  opthalmologists, Benji and his wife founded a clinic that offered an array of innovative opthalmological services.

Once the clinic was established, Benji accepted an invitation to be an adjunct professor in the graduate program in which he had once studied. As his teaching skills grew, he was more and more frequently invited to be a guest lecturer at educational institutions around the world. Through this academic connection, he once again became involved in experimental research
and contributed to several important breakthroughs.

Over time, Benji personally funded several ocular disease studies in villages in India like the
one where his Grandmother grew up. His findings led him to develop some simple and inexpensive glaucoma treatments which were received in rural India with tremendous positive response.

When you read this story, it’s east to connect the dots and see how Benji’s natural strengths, talents, passions, values, ideals and experience combined to direct his education and vocation
and ultimately enabled him to achieve his goals while fulfilling his passion.

The Authentic Personal Branding “Shortcut”

Authentic Personal Branding enables you to shortcut the lifelong process detailed above.  By exposing your “hard wiring”, it enables you to connect your dots and create the brand map that will direct you to a fulfilling future and successful future.

To find out what our Authentic Personal Branding program can do for you, go to miboso.com

*Name and identifying details have been changed for privacy protection.

{ 2 comments… read them below or add one }

Becky 08.03.10 at 10:19 pm

oph·thal·mol·o·gist - no such thing as an optharmologist

Rosemary Davies-Janes (RDJ) 08.09.10 at 2:56 pm

Thanks Becky - the offensive spelling has been corrected. :-)

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