About Your Authentic Personal Brand

Why do YOU need an Authentic Personal Brand?

When you take your Authentic Personal Brand out into the world, you attract people whose values and attitudes are aligned with yours.

Brand values are important brand building blocks, and just as building blocks require a strong foundation, rebar and mortar to form a solid building that can successfully withstand the elements over time, there are some other critical ingredients you’ll need to build an enduring and engaging Authentic Personal Brand.

One such element results from the incorporation of your brand values into strong compelling brand messages. If you took our Authentic Personal Brand Values Exercise, you’ll know that accomplishing this takes more than merely subjecting your newly identified values to a few minutes of thinking and writing. Our Authentic Personal Branding products and programs provide the support and insight to enable our clients to craft the concise, targeted messages that effectively convey the value they provide. These brand messages consistently drive and deliver the outcomes they were designed to achieve, such as progressive promotions, new sales or new clients.

Authentic Personal Branding is a process that finds points of agreement between how you see yourself, how your friends, family and colleagues see you and how you are seen by personality type and strengths assessments.

Because none of us can be totally objective about ourselves, what we do most brilliantly shows up to us as “Just that thing I do.”

We’ve all had the experience of being told by others how amazing we are for pulling off a great presentation, or even hosting a fantastic party. When this happens we’ll tend to say something like, “It was nothing,” because when we do well doing what comes naturally or easily – it truly feels like that – and we wonder why others make such a big deal about what we’ve done!

Ask your friends, family and colleagues what it is about who you are and / or what you do that’s unique, special and different from how others are and / or what they do… What’s tough for you to see is crystal clear to pretty much everyone else. Your “genius traits” are the keystones of your Authentic Personal Brand.

Without a well developed Authentic Personal Brand, you can get talked into and trapped by choices that don’t align with what’s really important to you.
You might accept a job offer or even a marriage proposal from someone that you end up disliking and resenting.

When you work on knowing yourself
and the value you provide to others, life becomes more fulfilling! Making choices becomes much easier. You have greater clarity about the activities, people and work that you find exciting, engaging and really need! Likewise, you know what and whom to avoid - and why. Your Authentic Personal Brand acts as a filter. It attracts what appeals to you and blocks what you don’t want.

Meet Ellen:

Ellen was a successful accountant in a big accounting firm. After 25 years, she had come
to hate her work and believed it was time for a major career change. She had gone into accounting without a lot of thought, so she wanted to develop an Authentic Personal Brand
to guide her towards a career she would love.

As we worked together, it became clear that she had strong natural talents and a passion
for exploring and investigating. The outcome of our work was that Ellen became a forensic accountant. Her accounting skills and analytical strengths supported her natural curiosity to give her a unique specialty that made her even more desirable and well paid. And what was even better, she absolutely loved her new work.

So having an Authentic Personal Brand can ensure that you won’t get stuck with a lifestyle, a job or relationships that don’t inspire your passions, stimulate your mind or utilize your strengths. Maybe “most” people think your life is great, but if you don’t FULLY agree, it’s an uncomfortable and unfulfilling way to live, and what’ s worse, it’s a waste of your life!

Your Authentic Personal Brand Reflects your Unique Experience, and Passions

The understanding you gain of your natural strengths, talents, passions, ideals, values and experiences provides you with a unique personal brand map. Once we uncover our maps they become tools we can use to navigate towards the kinds of lives we want and keep them heading in the right direction.

As a child, when my Dad’s employer returned our family from a four year foreign assignment, I had the experience of finding myself a sudden misfit amongst my peers. After years of being very popular, I felt like I had just landed on Mars. Why?

• I didn’t speak like the other kids.
  (I had a VERY different accent.)
• I didn’t look like them.
  (After being in a private school with uniforms, I had no idea how to dress for a non-uniformed school.)
• We had nothing in common to talk about.
  (At that time children knew little - and cared less - about foreign cultures!)
• And – my worst offense of all - I brought “weird” things for lunch.
  (My Marmite sandwiches caused a LOT of “ieww-ing” in the lunchroom.)

It was a difficult time, and trying to be other than who I was, in order to fit in, backfired badly. This experience taught me that being “authentic” is the only way to be. It also ignited my lifelong passion to share what I had learned with others, and sowed the seeds for my Authentic Personal Branding Programs.

My vision is “A world where people know what makes them unique and use this knowledge to reach their potential, grasp their vision and live their life purpose.”

When you develop your Authentic Personal Brand, you’ll find yourself living a life that supports, delights and fulfills you on every possible level.

Contact us to learn more about what our Authentic Personal Branding Programs will do for you: