About Authentic Personal Branding

The BIGGEST challenge that we all face in our crowded, fast paced, ever-changing world is to know ourselves!

The SECOND biggest challenge is to clearly communicate WHO and WHAT we are, so that others “get it,” instantly!

As a personal branding expert, my challenge is to help people frame WHO and WHAT they are with the Authentic Personal Brands that attract the people and opportunities that are a PERFECT fit for them.

I’m Rosemary Davies-Janes, (RDJ), and in 1998, after spending 15 years working on some of the biggest brands in the world, I founded my own personal brand agency, MIBOSO. The name comes from the first two letters of mind, body and soul, as this reflects my holistic approach to personal branding.

When I started MIBOSO, personal branding was new, so when people asked me what I did, and I told them, “Personal branding,” I could usually count on them to say, “Oh, branding like cows?” “No.” I’d reply, “Branding like Coke or Pepsi.”

Today, personal branding is being used by anyone who wants to take charge of their career or excel in their profession; entrepreneurs, doctors, business people, therapists, executives, even corporate leaders like Henry Ford’s great-grandson, Bill.

Meet Sara:

Sara was a teacher who needed a career change. In the process of developing her Authentic Personal Brand, she realized that her passion for teaching was fueled by being at the front of a room full of living, breathing people.

As a result, she successfully transitioned into a seminar leader and corporate trainer, a role which puts her in front of hundreds of people each and every week.

How do YOU ENGAGE people?

How do you effectively communicate ALL that you are and ALL that you do?

Surely no-one has THAT MUCH time, patience (or frankly, interest) UNLESS you give them something to ENGAGE their interest.

Your Authentic Personal Brand is YOU distilled into a look, an attitude and a message that captures the interest of the people and attracts the opportunities that are a perfect fit for you.

• What will your Authentic Personal Brand look like?

• What will it feel like?

• What will it say?

You COULD create a personal brand that reflects who and what YOU WANT TO BE.
That’s how corporate branding is done. A product brand is built on the strengths,
attitudes and values that are chosen to appeal to the people they want to buy it.

But there’s a very real DANGER in doing that in personal branding, as it won’t take long
before “the real you” shows up, and the people or opportunities that your made-up brand
has attracted will disappear when you show up authentically. At best, you’ll be seen as
confusing, at worst, as deceitful.

Martha Stewart went through this.

Originally her personal brand set her us as the perfect homemaker or “Domestic Diva.”
But for those of us who keep a home, what she stood for was often more intimidating
and exhausting than inspiring. Who could compare favorably with “Perfect Martha?”
Her stock trading scandal showed she was just as human as the rest of us, and her post
scandal personal brand has become much more real, and much more appealing to
most “real women.”

How do you Build an Authentic Personal Brand?

Your Authentic Personal Brand is carefully crafted based upon your natural strengths, talents, passions, experience, ideals and values.

Meet Jeff:

A full 12 months before Jeff retired from the military, he hired Miboso to help him create his Authentic Personal Brand.

As a Top Gun, Jeff was definitely “the best of the best.” In life and death combat situations, no-one was more trusted and valued. Two of his strongest values are service and education. He continually expands his own knowledge and provides high level training to others. He takes great pride in his students’ success.

Today, Jeff is one of “the best of the best “ in the investment and wealth management business, a role in which excellence, trust, service and education are invaluable. Our work together brought out “the real Jeff;” WHO he had been in the past, WHO he is in the present and WHO he wants to be in the future.

Contact us to learn more about how Authentic Personal Branding can drive your personal and professional success: