Of all the people I meet, a full 50% know nothing about Authentic Personal Branding.
They’ve never even heard of it!
And they haven’t noticed anyone who has a personal brand. Not even the famous people with HUGE personal brands.
Over time I’ve noticed that people
in this group:
a) Have two radically different outlooks
b) End up battling similar types of problems
Two radically different outlooks
Some of them live in a dream world, where they stay for their entire lives.
Their “rose-colored glasses” view of the world enables them see what they choose to see and filters out everything else.
And those who don’t choose to live in a dream world get stuck in a harsher reality.
They live in a world of complaints. And they never escape.
What “similar problems” can’t these folks get past?
They include being:
- Content to accept whatever life dishes up for them
- Conditioned to complain about whatever life has dished up for them recently
- Underachievers, because to achieve more than would require “a lot” of effort
Or so they think
- Stuck in jobs they dislike or hate and complain about regularly
- Deeply in debt, because they feel “entitled to” far more than they earn
- Victimized by life
And like the passengers on a speeding, out of control bus, they know they’re going to crash.
But they’re not sure exactly when that will happen, how many other vehicles they’ll take out when they do, or, if they are one of the few to survive, whether they’ll be so badly injured, they’ll wish they had died.
I’m sure you know some of these people.
49.5% of the people I meet have an awareness of
Authentic Personal Branding.
They might have heard “something” about the concept.
Or they’re impressed by some of those famous people’s personal brands.
They might have noticed that some “non-famous” people have personal brands.
And some have even contemplated getting a personal brand for themselves.
Most of these folks have figured out that personal branding is related to corporate
or product branding. But they aren’t really clear about what makes up a personal brand.
The most common misconceptions are that a personal brand is:
- A logo
- A selection of favorite colors
- A slogan or tagline
- An elevator speech
- A website or social networking profile
- Any combination of the above
Most are also unable to express:
- How personal and corporate or product brands are different
- Who needs an Authentic Personal Brand
- What benefits an Authentic Personal Brand delivers
- What problems a Authentic Personal Brand solves
Despite knowing something about personal branding, this 49.5% group ends up facing the same problems as the 50% who know nothing about personal branding. They can’t fully escape these problems either, but their heightened awareness enables them to duck and dodge somewhat.
They have a strong sense that there IS a way to escape.
They know they should be searching for ways out.
But the overwhelming majority do not, and so they stay stuck too.
Of all the people I meet only HALF of 1% have an accurate understanding of Authentic Personal Branding.
These folks believe they are fully in charge of their lives. They make plans and they achieve goals. But they lack the “master plan” that identifies which goals they should “go for” and which they should bypass.
This group knows how to escape some of the issues and challenges that arise in their lives.
But as this has been learned by trail and error over the years, their awareness is somewhat random. So when they’re confronted with a brand new problem, they rarely have reliable tactics or solutions to fall back on.
Of all the people I meet, only .001% of that half of 1% have an
Authentic Personal Brand.
These are the individuals who have taken action to:
- DOCUMENT and EXPRESS their personal brands
- EVOLVE and LIVE their personal brands
- Make their personal brands the significant agents that drive success in their lives.
This tiny percentage of people (.001% of .05%) who understand and act on their personal brands have a perception that their lives are on track and a reality that they’re clear and
moving forward.
These folks feel that life is good, orderly and clean.
And they’re equipped to handle any issues or challenges that arise in their lives.
As opposed to the other groups who try to escape or avoid them.
What else is different about this .001% of .05% group?
They’re accomplishing goals that are important to them. And, far from requiring a great deal
of “effort” or “hard work”, they find it easy and enjoyable to do so, because the development
of their Authentic Personal Brand has aligned their talents, strengths, values, passions, ideals
and experience.
So what appears to others as “hard work,” for them is “pure delight.”
Each accomplishment takes them to their NEXT level of success and fulfillment.
Their brand map gives them the “master plan” that directs their actions through
successive achievements to their ultimate “end game.”
And this group experiences an interesting side-effect
that defies rational explanation.
Because they are willing to do whatever it takes to get clear on their goals, their natural
assets and the real value they give to their families, clients, employers and communities,
it’s absolutely amazing how “the universe” conspires to support them.
Wishing and hoping alone won’t get you there.
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